SEMA 2007 Report
By: Steve Sampson - 20071211

The SEMA (Specialty Equipment Market Association) Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. This year's SEMA Show attracted more than 130,000 industry leaders from over 100 countries to visit over 2,200 exhibits with more than 1700 new products for the automotive, truck and SUV, marine and RV markets, all spread over two million square feet (Gaasp!  I had to take a deep breath after saying all that.).  Most of your major Early Bronco vendors visit SEMA to find the latest technologies and best sources of new items for our Bronco enjoyment.  I spent two days dashing about in search of Bronco related items I hadn’t seen before.  Here is a partial alphabetical list that just hits the highlights.  Check the listed web page if you are intrigued by anything.

ARB.   New heavy duty compressor.   www.arbusa.com

Baja Designs/Soltek Light Systems.  18 individually aimed LED’s in an off-road driving light, 50 watts, 35,000 hour life.  www.bajadesigns.com

Custer Products.  Standard and LED lights of all types for Bronco or trailer.  www.custerproducts.com

Dakota Digtial.  LED Bronco tail lights that fit in your factory housing.  www.dakotadigital.com

Flex-a-lite.  Radiators, electric fans and cooling accessories, some new.  www.flex-a-lite.com

Flowmaster.  Heavy duty crush resistant mufflers wrapped in diamond-plate.  www.flowmastermufflers.com  

GoProCamera.   A waterproof and shockproof off-road rugged camera system that records directly to an SD card.  www.goprocamera.com

Hamsar.  IL-700 LED utility light.  www.hamsar.com

Heater Craft.  Replacement 28,000 BTU heater for your Bronco.  Dual 3” outlets and 3-speed fan.  www.heatercraft.com

In Pro Car Wear Inc.  10 LED fog light produces a wide flat beam.  www.ipcw.com

K-Four Switches, Inc.  All manner of switches and indicators, including custom labels for anything you may want to put in your Bronco.  www.K-Four.net

Laser Star.  7” HID headlights with internal ballast.  www.laserstar.net

Lowrance GPS.  The new XOG, an off-road GPS receiver with a 3.5” screen, both topo maps and turn by turn guidance, plus an SD card slot for most any map you want.  www.lowrance.com  

Mile Marker Inc.  A new waterproof 10,000 lb variable speed winch.  www.milemarker.com

Napier.  SUV tents that attach to the back of your Bronco for more room, yet let you quickly disconnect and drive away.  www.sportzbynapier.com

Odyssey.  Extreme gel-cell batteries that are more dense than Optima and claim to be both cranking and deep cycle capable.  www.odysseybatteries.com  

Panasonic.  The Strada, a new full-function GPS navigation system with a 5” touch screen.  www.panasonic.com/electronics

Plate Flipper.   A catchy system that flips your license plate down on command to show a custom message of your choice behind it.  www.plateflipper.com

ProSport Performance.  A new family of 270 degree gauges for every need.  www.prosportguages.com

PU_Products.  Multiple accessory products to secure items in off-road vehicles.  www.pu-products.com

SEMA.  New product information and photos.  www.semadigital.com

Sony Electronics.  A marine quality splash and dust proof AM/FM/CD/iPod-ready receiver.  www.sony.com/xplod

STak 4x4.  Three speed transfer case. www.stak4x4.com

StreetGlow, Inc.  A variety of LED and strobe kits rugged enough for off-road use.  www.streetglow.com

Tag City.  Standard and custom aluminum signs and license plates.  www.tagcity.com

ViAir Corporation.  Serious air compressor/pneumatic systems.  www.viaircorp.com

Vision Motor Sports.  A wide variety of halogen, HID and LED lighting systems for race, spot, flood, work, under car, etc.  www.visionxoffroad.com

Volant Cool Air Intakes.  Air filters claimed good for 100,000 miles without oiling or cleaning.   www.volant.com

XM Radio.   Several new models with improved features and displays, including one color model.  www.xmradio.com

X Shade.  The ultimate tailgating accessory, a 7’ x 7’ umbrella that fits in your trailer hitch receiver.  www.theXshade.com

X Sighting Lighting.  HID and LED headlights.  www.XSighting.com

Xtream Charge.  Dual battery charger and maintainer.  www.xtremecharge.com