This story is from Bloomberg. Enjoy!Photographer: The Enthusiast Network/The Enthusiast NetworkCARS
Buy a Vintage Ford Bronco Now, Before They Cost More Than $100,000Yes, your dad’s beater that once cost $2,400 is a highly coveted artifact these days.by
Last week in Arizona, car fans spent $259.8 million on vintage and collectable vehicles at the famous Scottsdale auctions.
It was $9 million more than last year, thanks largely to the success of million-dollar Ferraris and Jaguars, a group that saw double-digit increases in both the sell-through rate and the average sale price vs. 2016.
Less expectedly, the market for cars below $100,000 saw record sell-through rates and above-market sale prices, too. This was true especially when it came to mainstream domestic cars such as the first-generation Ford Bronco.
“This interest has been surfacing for a while—the younger buyers love vintage SUVs,” said Jonathan Klinger, a spokesman for Hagerty, a Michigan company that insures vintage and collectable cars.
Barrett-Jackson alone sold 12 of them in Scottsdale (“Interest in them continues to grow,” said Craig Jackson, chairman and chief executive officer of the eponymous auction house), with 21 offered throughout all auction houses for the week.
Their values have risen as well: The current average value of one in perfect condition is $47,025, according to Hagerty, vs. $23,400 five years ago. For one in drivable and generally good condition, but not perfect, the value is $29,188 vs. $14,500 five years ago.
To wit: A rare and highly restored 1968 Ford Bronco Custom pickup sold for $82,500 at the Barrett-Jackson in Arizona, and Mecum sold one in Florida last week for $110,000, a world record price for a special edition Bronco. (The world record for any Bronco sold at auction is $500,000, for a 1969 Bronco sold in 2013.)
It all seems to indicate a new norm in the collector market today. While baby boomers dream of vintage muscle cars, millennials with money to spare want vintage SUVs. (And Ford is betting they’ll want new ones, too; an updated Bronco is expected to roll off production lines in 2020.)
Ford’s Old Faithful
The “first-generation” Broncos that Ford made from 1966 to 1977 are by far the most coveted. These were the cool metal squares set high on big, knobby rubber tires, often with no top at all.
Yesterday’s big news out of the 2017 North American International Auto Show in Detroit was all about Ford trucks. Namely, the automaker officially announced the return of the Ford Ranger pickup in 2019, followed by the Bronco in 2020.
And that’s about all Ford said. There were no details given. Neither a Bronco nor a Ranger were rolled out on stage. As Executive Vice President Joe Hinrichs spoke onstage, video footage of a European-market Ranger rolled behind him; when he broke the Bronco news, only the Bronco logo appeared on the screen. But we got a very brief chance to speak with Hinrichs at the Ford display later that day. And he confirmed a few choice new details on the hotly-anticipated return of the Bronco.
First off, this won’t be the full-size 4×4 we all remember from the OJ chase. Hinrichs confirmed that the 2020 Bronco will be built on the 2019 Ranger’s frame. To recap, the Ranger that will return to the US market in 2019 will be largely based on the midsize pickup by the same name that’s currently sold in Europe. So if you’re looking for an idea of the Bronco’s dimensions, the European Ranger would be a good place to start. All versions of that truck ride on a 126.8-inch wheelbase with a 73.2-inch-wide body. The longest Ranger, the four-door Super Cab, has an overall length of 211.1 inches. That’s longer than the 184-inch length of the current four-door Jeep Wrangler—perhaps the Bronco’s most natural competition—though the two vehicles are nearly identical in width.
Hinrichs would not offer any details on the Bronco’s body style, nor would he comment on whether the upcoming 4×4 would be available as a two-door, four-door, or both. Yes, we’ve all been hoping for a chunky, upright two-door 4×4, like the Troller T4—a Brazilian-market off-roader built by a company recently acquired by Ford. But a Reddit poster claiming to be a designer at Ford’s Product Development Center in Dearborn has spilled some other details on the upcoming Ranger, and while we can’t 100-percent take a Redditor at their word, the information sounds plenty believable.
According to the anonymous (but verified by the moderators of the Ranger reddit) insider, the only Rangers that will come to the US market will be the four-door Super Cab and Double Cab versions. It’ll be structurally identical to the current European-market Ranger, albeit with updated front and rear exterior styling, altered interiors, and different drivetrain options. This information coincides with what we learned from Hinrichs at the auto show.
The Redditor also goes on to claim that the US-market Bronco will be nearly identical to the Ford Everest, a body-on-frame Australian-market 4×4 built on the Ranger platform.
Yes, that means the 2020 Bronco will only be available as a four-door SUV. Or so the Redditor claims.
The current-generation Ford Everest, sold in Australia.
The Redditor claims that, like the Ranger, the Bronco will receive minor front and rear styling changes to differentiate …
Holding another Bronco Daze is a REALLY BIG question in our group. The good is that we have doing annual Bronco events for some 30 years. The bad is we have been doing Bronco events for some 30 years. The committee of folks that have been working Bronco Daze for so long are getting increasingly tired, lazy, feeling like they deserve a break or otherwise rebellious, and you don’t want to make these folks mad! So there are only two options under discussion by the EBR leadership. 1. Stop doing Bronco Daze after the 50th (2016). 2. Continue Bronco Daze only as a much easier social gathering with off-road activities. That means skipping the hard work of the much enjoyed raffle, and possible making the runs more informal and self-generating. We sure welcome your thoughts on how to conduct a fun – but relaxing – Bronco Daze 2017. Please email them to EarlyBroncoRegistry@gmail.com, or post your thoughts at www.facebook.com/Early-Bronco-Registry, then stand by for news!…